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CashDemand™

Conversion changes monthly with swings in credit demand driven by income, employment, and existing credit products. CashDemand pinpoints high‑conversion consumers based on their actual cashflow behaviors.

CashDemand™ Provides

See actual consumer preferences for types of credit product and amounts of credit to improve conversion.

Financial Obligations

Determine whether the lead provided routing number can be successfully connected to an IBV login request.

Connectivity

Time of month appetite for credit products balanced against actual income + employment data.

Credit Demand Timing

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